Care4-a-better-Life² Award | ALTENPFLEGE
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ALTENPFLEGE - Care4-a-better-Life² Award 2025 

The competition for your innovative idea!

Jury of experts

south_east

An old lady is having fun with headphones and sunglasses| ALTENPFLEGE

Care4-a-better-Life² Award 2025

Have you implemented an innovative idea in your everyday work? 

Would you like to show how good care supports a self-determined life in old age or how you have successfully changed images of old age in a positive way? Then this competition is just right for you! 

Take part: Care4-a-better-Life² Award - ‘Good care exists!’ Show us your perspective and your creative ideas from your everyday work.  

ALTENPFLEGE, in cooperation with the Edgar and Nina Kummerfeldt Foundation, is looking for the best ideas in these three categories: 

  • Improving quality of life: projects that sustainably improve the lives of people in need of care. 
  • Creating new images of old age: Approaches that positively change society's image of old age. 
  • Enabling a self-determined life: Networks that support senior citizens in their neighbourhoods. 

The jury is made up of high-calibre representatives from the care sector.  

Logo Care4-a-better-Life2-Award

Care4-a-better-Life² Award

The three best submissions, selected by a high-calibre jury, will win the Care4-a-better-Life² Award - an exclusive photo shoot with photographer René Schwerdtel. Your initiative will be presented at the ALTENPFLEGE 2026 trade fair - the perfect stage for your vision! 

Why take part?  

  • Show the world that care is innovative, valuable and forward-looking.
  • Gain professional support for your project's public relations work.
  • Strengthen the image of nursing and inspire others with your idea. 

How to take part:

Submit your project by 27 June 2025. Whether as text, image or video - show us how you are revolutionising care.
Find further information and the opportunity to register here. 

Our message:  

‘Good care exists! It deserves recognition and attention.’ Let's show together what care can achieve. Join us and make the difference! 

The jury of the Care4-a-better-Life² Award

  • Stefan Arend

    Picture Stefan Arend
    Stefan Arend

    Institut Sozialmanagement
  • Reiner Behrends

    Picture Reiner Behrends
    Reiner Behrends

    Freunde Alter Menschen e.V.
  • Dipl.-Pflegew. (FH) Annemarie Fajardo

    Picture Annemarie Fajardo
    Dipl.-Pflegew. (FH) Annemarie Fajardo

    Deutscher Pflegerat
  • Sandra Hofmann

    Picture Sandra Hofmann | ALTENPFLEGE
    Sandra Hofmann

    Head of Marketing ALTENPFLEGE
    NürnbergMesse GmbH
  • Heike Horn

    Picture Heike Horn
    Heike Horn

    Edgar & Nina Kummerfeldt Stiftung
  • Dr. Elzbieta Kuzma

    Picture Elzbieta Kuzma
    Dr. Elzbieta Kuzma

    Albertinen Haus Zentrum für Geriatrie und Gerontologie
  • Leah Weigand

    Picture Leah Weigand
    Leah Weigand

    Poetry slammer & bestselling author
    Carer & future doctor

Cooperation Partners of Care4-a-better-Life² Award

Photographer of Care4-a-better-Life² Award